Simon Rutherford

CEO, Slingshot

With 25 years media experience, Simon is one is Australia’s most awarded media strategists. His experience leveraging some of the largest and acclaimed multi-year sponsorships including the Cricket and Big Brother has resulted in several MFA awards. He has worked for industry leading agencies such as George Patterson Bates, Media Decisions, The Media Palace, Bellamyhayden and now Slingshot.

Prior to Slingshot he was strategic lead on the KFC account for 10 years and managing director of Australia’s most awarded strategy agency bellamyhayden. He has driven innovative marketing and channel solutions on some of Australia’s biggest brands such as KFC, Pizza Hut, Westfield, Sony, Sanitarium, and Lion Nathan to name but a few.

One of his specialties is his considerable experience in the sporting arena, having worked in a sponsorship leverage or media strategy capacity across the Cricket, V8’s, AFL, NRL, FFA and Superleague.