Simon Bookallil

CEO, Bashful

At twenty one years of age, Simon co-founded Spin Communications, the first of a new generation of agencies that delivered fully integrated campaigns. Spin grew to have over one hundred staff members and ran successfully for seventeen years prior to a trade sale. Spin was based in Sydney, Melbourne and New York, working with brands such as Coca-Cola, Nike, CUB, Xbox, Ebay and Microsoft.

Simon was a partner and director of Australian Fashion Week prior to its acquisition by IMG, a board director of the short film festival, Tropfest and co-founder of Brilliant Films – a TVC production company.

In July 2009, he co-founded Bashful. A creative agency that works with some of Australia and Asia’s leading brands including P&O cruises, Biozet Attack, Best & Less, Kennards Hire, News Corp, Wrangler (Asia), MasterCard, Sunglass Hut, Goldwell hair (International & Aust.), Zimmermann and Van Heusen (Aust and India). Bashful currently employs a team of thirty-five staff and is located in Sydney.

Simon is also the co-founder and director of the following businesses:

– Frontside Events: An action-sports events company that produces “Bowl-A-Rama”.

– BrandData.com: A tool that lets you discover, compare and understand your brand’s social hotness and receive invaluable insight.

– KIND Agency: Specializing in sport, entertainment and media. KIND works in events, broadcast, sponsorship and marketing working with Foxtel, Star entertainment group and TEG.