Robyn Sefiani

Managing Director, Sefiani Communications

As founding principal of Sefiani Communications Group, comprising corporate agency Sefiani and consumer agency Kite, Robyn manages the firm, leads business development and provides strategic and high-stakes communication counsel to clients.

With a public relations career spanning over 30 years, Robyn is a specialist in communication strategy, corporate reputation and brand management and crisis management and has advised some of the world’s leading companies.

Prior to establishing Sefiani in 1999, Robyn held senior executive roles with Edelman, the world’s biggest PR firm. With overall responsibility for the firm’s operations in South Asia and an affiliate network spanning 14 major cities in Asia-Pacific, Robyn was closely involved with client, media and stakeholder relationships in the region, and sat on the firm’s international Board.

Robyn and teams under her leadership have received numerous awards for outstanding work in Australia, Asia-Pacific and globally. In 2013 Sefiani was named Asia-Pacific Corporate & Public Affairs Consultancy of the Year and went on to be a finalist in the global Holmes Report awards. In 2016 Kite Communications won Boutique Agency of the Year in the CommsCon Awards.

Robyn is a Fellow of the Australian Institute of Company Directors, a Fellow of the PRIA and a member of the Advisory Board of Crescent Wealth. For many years she was also on the Board of Special Olympics Australia. Robyn received a BA (Communications) from Charles Sturt University, graduating with distinction.